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With their gregarious natures and casual styles, American GIs in wartime
England were instantly attractive to British women—especially in the
absence of their fighting men. As a result, some seventy thousand
British war brides returned to the United States—with many on the home
front at first suspecting that the GIs were somehow being exploited.
The war
brides’ stories have been told in memoirs, romantic novels, and
immigration history. Barbara Friedman sheds new light on their
experiences by focusing on media representations of sexuality and
marriage in wartime, showing how mass media interpretations turned from
public suspicion of war brides to popular acceptance.
Friedman
tells how British media first insisted that GIs had come to fight, not
to woo the locals, and shrugged off the first brides as an “American
problem.” Yet, as Friedman shows, the British media were complicit in
encouraging the relationships in the first place: the British press
promoted a hospitality program that deemed the entertainment of American
troops “patriotic duty,” while women’s magazines hailed American men as
ideal husbands and the United States as a promised land.
From
the American perspective, Friedman reveals, despite rules against
foreign marriages, the U.S. Army encouraged GI-civilian fraternization
through armed service publications, attitudes toward GI sexuality, and
participation in the hospitality program. Armed service publications
went from depicting British women as “frowsy dames” to honoring them as
models of domesticity, while newspapers back home eventually legitimized
the marriages by casting the brides as welcome additions to American
society. Meanwhile, American women’s magazines viewed them as more
similar to than different from their American counterparts and called on
readers to help British brides master American homemaking.
By combining
letters and diaries of brides with published accounts, Friedman
identifies accuracies and inaccuracies in the media record as well as
gaps in coverage. She considers how the brides saw themselves compared
to their media images and shows how the media co-opted brides as symbols
of the Anglo-American “special friendship,” postwar power imbalance, and
gendered ideals of marriage and domestication.
From the
Battlefront to the Bridal Suite is the untold story of overlooked
participants in the most celebrated drama of the twentieth century—women
whose lives were shaped profoundly by a war that was more than just a
male enterprise. It shows the power of the press in the most unlikely
matters and suggests a broader definition of the wartime experience.
About the Author
Barbara G. Friedman is Assistant Professor of Journalism and
Mass Communication at the University of North Carolina at Chapel Hill.
She lives in Hillsborough, North Carolina.
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