The Vanishing Newspaper [2nd Ed]
Saving Journalism in the Information Age
Philip Meyer
264 pages
6.13 x 9.25
charts, tables

Formats available:
Hardcover   $55.00 SH
ISBN: 978-0-8262-1858-2
Paperback   $30.00 SH
ISBN: 978-0-8262-1877-3
E Book   $30.00 SH
ISBN: 978-0-8262-7203-4

About the Book

Five years ago in The Vanishing Newspaper, Philip Meyer offered the newspaper industry a business model for preserving and stabilizing the social responsibility functions of the press in a way that could outlast technology-driven changes in media forms. Now he has updated this groundbreaking volume, taking current declines in circulation and the number of dailies into consideration and offering a greater variety of ways to save journalism.
Meyer’s “influence model” is based on the premise that a newspaper’s main product is not news or information, but influence: societal influence, which is not for sale, and commercial influence, which is. The model is supported by an abundance of empirical evidence, including statistical assessments of the quality and influence of the journalist’s product, as well as its effects on business success.
Meyer now applies this empirical evidence to recent developments, such as the impact of Craigslist and current trends in information technologies. New charts show how a surge in newsroom employment propped up readership in the 1980s, and data on the effects of newsroom desegregation are now included. Meyer’s most controversial suggestion, making certification available for reporters and editors, has been gaining ground. This new edition discusses several examples of certificate programs that are emerging in organizations both old and new.
Understanding the relationship between quality and profit probably will not save traditional newspapers, but Meyer argues that such knowledge can guide new media enterprises. He believes that we have the tools to sustain high-quality journalism and preserve its unique social functions, though in a transformed way.


Philip Meyer is Professor Emeritus of Journalism at the University of North Carolina at Chapel Hill. He is the author or editor of a number of books, including Assessing Public Journalism and Letters from the Editor: Lessons on Journalism and Life by William F. Woo (both available from the University of Missouri Press).


“Philip Meyer has set out to prove a point: that there is a strong correlation between newspaper quality and newspaper profits. Throughout, he presents powerful evidence that good journalism is an important shareholder value that can serve more traditional shareholder interests in quarterly earnings and rising stock prices.”—Robert Giles


James H. Justus (Fetching the Old Southwest), Philip Meyer (The Vanishing Newspaper), and Allen Thiher (Fiction Refracts Science) are all winners of CHOICE Magazine's Outstanding Academic Titles for 2005.

Runners-up for the 2004 Frank Luther Mott/Kappa Tau Alpha Research Award for the best book on journalism and mass communication were The Vanishing Newspaper by Philip Meyer and The Weekly War by James Landers.


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